While on vacation in New York, I dreamt up the idea to open an online store of children's apparel that both delivered designs that could give kids a sense of individuality with a mix of minimalistic, classic and contemporary designs; and fill the gap in providing more than just market standard designs in the children's market, ages 6-12 years.
Taking inspiration from Scandinavian designs, a homage paid to my children who are half Danish/half Canadian, and the desire to provide affordability without sacrificing design, I have curated a collection of clothing for boys and girls. But what's most important to me, is there is a vast range of unisex designs. Not only does this take the guesswork out of what to buy for whom, the items can be passed down to younger siblings, regardless of gender. 
One of my favourite things is searching for and sourcing great clothes for my daughter Kate and son Theodore and I'm so pleased to be able to share it with you!